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Monday 26 April 2010

White hat versus Black hat

Monday 26 April 2010

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SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.

A SEO tactic, technique or method is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat SEO is in many ways similar to web development that promotes accessibility, although the two are not identical.

White Hat SEO is merely effective marketing, making efforts to deliver quality content to an audience that has requested the quality content. Traditional marketing means have allowed this through transparency and exposure. A search engine's algorithm takes this into account, such as Google's PageRank.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review. One infamous example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for use of deceptive practices.Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's list.



21 comments:

Anonymous said...

buat adek-adek yang lulus lanjutkan perjuangan ke jenjang pendidikan yang lebih tinggi

nah ini TIPS buat kalian yang tidak lulus,,,,,
1.jauhkan segala benda tajam
2.jangan pernah memegang seutas tali
3.jauhkan obat nyamuk dari jangkauan anda
4.nah ini yang paling penting,,"HIDUP ITU HANYA SEKALI BRO JANGAN MENYIA-NYIAKANNYA,,,KEEP ON FIGHTING TILL THE END"

wawank said...

Makasih Pak!!!!!

D'Beat yg lulus said...

thanks for all my teacher.......................... i luph you full................ <3

gufranstein said...

buat yang tidak lulus tetap semangat...ini bukan akhir dari segalanya..selalu ada kesempatan kedua...

Anonymous said...

@ gufran : tangga jie yang punya kesempatan kedua bro..

gufranstein said...

@ a.alam : pfua...pelan-pelan saja (kotak)

Anonymous said...

itu 3 orang cewe ma 3 orang cowo berurutan namanya dag lulus pasti beku nyontek jie

bbeeeuuuhhhh makanya,,,,

gufranstein said...

hehehehe...blum tentu nah..beda2 paketx.....
(abannato dena menyontek alena biasa teee)

nengonengku said...

Alhamdulilallah. Terima Kasih.

Anonymous said...

@ gufran : eeehhhh,,, anak2 yang lain jie itu yang nyo0ntek ma saya,,, bisanya itu z nyontek

saya lulus karena lulus beli ka' kunci jawaban,,patungan ma anak2 sekelasku,,,

makanya jangan mau yang gratisan,,,,,
klualitas dag terjamin

gufranstein said...

@A.alam :..hahahahaha....beli ma siapako???

Anonymous said...

@ gufran : ada itu dibilang KASMIRAH penjual yang tinggal depannya sekolah,,,,,,selain dia jual roti,permen,kaoskaki,dll,dsb dan teman-temannya itu''''jual begituan juga,,,, percaya deh,,!!!!

nnaaahhh di situ ka'
tanya aja ma dia,,,,,,

Anonymous said...

"makanya jangan mau yang gratisan,,,,, klualitas dag terjamin...." setuju banget ^_^ sama a.alam...

buat yg lulus "SELAMAT" ya & buat yg mebgulang, jgn patah semangat..
KEEP FIGHT !!!

sisilia mentari said...

aku lulus ...
hamdulillah...

smanca the best deh pokok'na..
thank you for all my theacher..
tak jenuh jenuhnya mengajar kamii..

bambang said...

lanjutkan......???????

anonim said...

berrrrrrrrrrrrbusa.....................................................

Anonymous said...

lulus SMA bukan berarti perjuangan berakhir tpi merupakan awal perjuangan...

Muhammad Rizal said...

alhamdulillah walaupun dah terlambat ngucapinnya,,,

nur musyafir said...

alhamdulillah aq lulus,,,,,,,,makasi semua gru-guruQ yang tercinta....tlah mengajari kmi dengan hati yang tulus...........

Anonymous said...

saran aja nich (no offence lho), nggak usah diumumin deh nama-nama yang lulus ataupun yg tdk lulus.kalau lulus semua mending.tapi bgmn yg tdk lulus???haruskah org yag tdk lulus diumumkan sampai ke media.cukuplah mereka bersedih karena ketertinggalan mereka dan nasib yg kurang baik.tidak usah ditambah dan diperparah kondisi mereka.
*komen ini mgkn agak lambat, tapi stidaknya untuk perbaikan ke depanx.seklai lagi no offence

Berpikir Positif said...

wah-wah kok jadi bertengkar masalah kelulusan he he

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